This egregious, unethical practice [charging for a random chance for a better in-game item] is the kind of thing he should have presented as extremely dangerous. If you are “playing to win” in business, yeah, you’d do that. But doing so is damaging to the lives of our own customers… I mean personally, I’m embarrassed to be part of an industry that so blatantly manipulates people like rats in a skinner box, and isn’t he embarrassed about that too?
– David Sirlin, on “money-driven treadmill games.” Brilliance from Soren Johnson et al. here.
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POSTED Tuesday March 23rd